A couple of weeks ago there was a national election in the United States, and since then a rare cheering event has the publication of a collection of essays by the great anthropological thinker and anarchist David Graeber. Most of the pieces were previously published, and I had read almost all of those shortly after their publication. Shortly before his death in 2020, Graeber, together with his wife Nika Dubrovsky, had written a three-part essay for the contemporary art journal e-flux, and at the time those pieces, together Graeber’s earlier essay ‘The Sadness of Post-Workerism’, struck me as offering a novel and deeply insightful account of the contemporary art world. The first part of essay in e-flux is included in the new collection, and so as a tribute to Graeber, to my mind one of the most interesting and imaginative thinkers of the past thirty years, I’d like to return to his account of the artworld.
What is the artworld? My experience in teaching and conversations is that many people are surprised to learn how recently the term was coined, as well as the vicissitudes of the term’s early history. The genealogy is straight-forward and well-documented: In 1964 the philosopher and former Abstract Expressionist woodblock artist Arthur Danto returned to New York City from a year in Paris. He entered a gallery and saw the initial exhibition of Andy Warhol’s Brillo Boxes, which consisted of seemingly random stacks of boxes, painted with stencils so as to reproduce the appearance of the commercial boxes sold in stores. Danto was struck by the thought that Warhol’s Brillo Boxes were visually identical with the commercial ones, yet the former were artworks, and the latter weren’t. Why the difference? In an imaginative fancy of strained metaphors, Danto proposed that there was an entity he called ‘the artworld’ that consisted of an ‘atmosphere of theory’, that the theories in the artworld changed historically, and that the then contemporaneous application of these theories yielded the judgments of which boxes were and weren’t artworks.
This is a peculiar incident in cultural and intellectual history, if for no other reason than the fact that Warhol’s boxes are in no way visually identical to the commercial ones. Anyone with normal eyesight and standing within ten feet of the Warhols can see that the paint is applied quickly and unevenly. But no fact has ever stopped a philosophical theory. If one sets aside the prima facie implausibility of Danto’s theory, a few questions immediately arise: To whom are the artworld’s theories addressed? Who cares about them? Who holds these theories, and who uses them to decide whether the artifacts are artworks or not? A few years later the philosopher George Dickie proposed that the artworld is an institution consisting of people, and so the sociological and currently common-sensical conception of the artworld was born. Dickie’s theory was quickly subjected to withering philosophical criticism, but the idea became entrenched that there is (a) a social entity called the artworld, (b) the members of this world are affiliated in countless ways formally (in institutions such as museums, galleries, and art schools) and informally (through social networks and family connections, cocktail and dinner parties, galas, etc.), and (c) they perform, individually and/or collectively, two kinds of activities: deciding what counts as art, and determining the quality and value of artworks.
David Graeber’s analysis of the artworld is of a piece with his general anthropological views on the concepts of value, hierarchy, violence, and authority, and on methods of institutional analysis (I’ll consider his broader framework in a follow-up post). He accepts that there has been (at least since the early twentieth-century) and is something rightly called ‘the art world’, and whose ‘apparatus’ he flippantly characterizes as consisting of “critics, journals, gallery owners, dealers, flashy magazines and the people who leaf through them and argue about them in factories-turned-chichi-cafes in gentrifying neighborhoods”. (G1, p. 93—I’ll refer to the earlier essay as ‘G1’, and the later pieces originally published in e-flux journal as ‘G2’ (as published in the new book), ‘G3’, and ‘G4’). He seems to think of the contemporary art world as quite stable and durable, and very largely (though, as we shall see soon, not entirely) continuous with the art world after the rapid decline of avant-garde movements after Dadaism. The most prominent ideological feature of the contemporary art world is its seemingly intractable belief in the Romantic conception of the valuable kind of artist as a ‘genius’ who single-handedly creates individual works of great artistic merit. These works in turn merit their high prices, both because of their artistic greatness but also and especially because of their scarcity. (G1, p. 96; G2, p. 291; G3, p. 01; G4, p. 01) This entrenched ideology of genius sits uneasily with two other aspects of the artworld. First, everyone recognizes that art, broadly construed, is also a kind of regular and routine production of artifacts, and so not obviously something that is only produced rarely by geniuses. Typically, when this broader conception is mobilized, the relevant term is ‘the arts’ (in the plural; the singular is reserved for the genius-conception). Second, there is a second Romantic inheritance in the art world, one that insists that genius is also ‘popular’ because everyone is already in some sense engaged in artistic expression. Graeber quotes the poet and philosopher Novalis saying “Every person is meant to be an artist”, and that “[a]rtistic genius is simply “an exemplification and intensification of what human beings always do.”” (G2, p. 300) Graeber seems to think that this tension between the genius conception on the one hand, and the popular and broader conceptions on the other, is to a degree defused with a society-wide institutionalization of a certain hierarchy: the art world and its genius-products are at the pinnacle of a social pyramid of the arts, and the art-world’s self-flattering self-conception becomes the criterion of value and quality generally: the arts outside the art world are ‘rightly’ considered less valuable and less meaningful. As for the point of this whole structure, Graeber seems to accept something like Hegel’s remark that freedom is the principle of the modern world, and so the art world too is always a way of trying to work out conceptions of freedom appropriate for modern people in their various major spheres of life.
For Graeber there are two important, distinctively contemporary, aspects to the artworld in its most recent manifestation, the aforementioned one whereby the contemporary art world is post-avant-garde, and one marking the shift in the role of finance and money. The most general feature of the artistic avant-gardes in their heroic phase from the mid-1910s through the 1920s (from Duchamp’s first readymades through Surrealism) was one of exploring ‘radical possibilities’ through “perform[ing], in rapid succession, just about every subversive gesture it was possible to make: from white canvases to automatic writing, theatrical performances designed to incite riots, sacrilegious photo montage”, etc.
This heroic phase marked the last moment at which it was possible to plausibly claim that breaking all the rules . . . was itself, necessarily, a subversive political act as well.” (G1, p. 86) The passing of the heroic era left the artworld not only with a depoliticized conception of art, but also “a kind of permanent institutionalized crisis”, wherewith everything seemed an attempt to answer the unanswerable question ‘What is art?’ (G1, p. 93).
The second, and relatively recent, change in the art world is its increasing ties to what is usually referred to as the financialization of capitalism since the 1970s. The patron and his bags of money has always been a central figure in the art world, but more recently he has largely appropriated to himself the ontological and epistemological tasks Dickie first assigned to the art world. Graeber writes that contemporary art “holds out a special appeal to financiers, I suspect, because it allows for a kind of short-circuit in the normal process of value-creation,” (G1, p.95), that is, the normal process that occurs through labor, rent, interest, speculation, and financialization. It is now financiers who “can baptize, consecrate, through money and thus turn into art” the relatively inexpensive materials that proletariat-like artists fashion into artifacts. Graeber wryly comments that “It is never clear, in this context, who exactly scamming whom.” (ibid)
I take it that anyone familiar with the art world and its shenanigans—the extremist claims constantly made despite, or perhaps because of, their absurdity; the depoliticization; the prominence of finance-- recognizes at least the partial truth of Graeber’s account. Graeber’s account contains a further element typical of his thinking: the imaginative search for alternatives. In my next post I’ll try to say a bit more about how Graeber conceives of value, compare his account with some major alternatives from Pierre Bourdieu and Howard Becker, and discuss his suggestion of how the art world might be turned into something that a sane human being would wish to be part of.
References:
Arthur Danto, ‘The Artworld’, in Journal of Philosophy (1964)
George Dickie, Art and the Aesthetic: An Institutional Analysis (1974)
Nika Dubrovsky and David Graeber, ‘Another Art World, Pts. 1-3: Art Communism and Artificial Scarcity; Utopia of Freedom as a Market Value; Policing and Symbolic Order’, in e-flux journal, (2019-20), issues 102, 104, and 113
David Graeber, ‘The Sadness of Post-Workerism’, in Revolutions in Reverse: Essays Politics, Violence, Art, and Imagination (2011)
--The Ultimate Hidden Truth of the World . . . (2024)